A True Approach To
Wealth Management True Capital Management is a global wealth management firm created to service the financial needs of professional athletes, entertainers and high net worth individuals

Our History

Doug Raetz and Heather Goodman formed True Capital in 2006 with the goal of creating an open-architecture wealth management platform specifically designed for professional athletes, entertainers and high net worth individuals. Through this innovative paradigm, True Capital forged a new path using proven methods which empower clients to grow their wealth long into retirement. Since inception, True Capital has successfully grown its asset base and expanded advisory services to athletes in all sports.

Equally as important are True Capital’s philanthropic efforts in the community and our commitment to making a difference. Recognized by the FBI for our leadership and active participation in the National Child Identification Program, True Capital is dedicated to helping protect America’s youth. Today, these strategic partnerships combined with our proven comprehensive approach to wealth management make True Capital a global leader in private wealth management.

Our Services

Our team of experienced financial advisors and client relations managers work hand-in-hand to provide high quality services to assist you and your family.

Cash Management & Budgeting

We will create and manage a financial plan to allocate current and future income towards expenses, debt repayment, savings and investments to ensure you make wise decisions related to your lifestyle. We have developed a systematic review process to monitor cash flow that allows you to maintain your lifestyle and continue saving for the future.

Private Banking

Our tenured relationship with private banks and institutions provides you with a team of experienced professionals who offer integrated banking solutions delivered with the highest level of service. Whether managing credit, deposits or cash, our banks work seamlessly with your client relations manager to customize solutions that meet your banking needs.

Investment Management

We work with you to build an investment plan that encompasses your goals and the levels of risk you are prepared to take. Your relationship with us is based on accountability, which means we will meet with you regularly to review our progress and measure our results compared to your objectives.

Insurance & Risk Management

Planning for the unexpected may be the most difficult aspect of wealth management. We believe that it is important for you to be prepared for the unknown. We work with insurance specialists and providers to assist in minimizing your risk and protecting your assets through life, disability, umbrella, property and casualty insurance.

Lending & Credit Monitoring

Building financial security requires careful management of personal liabilities. Whether you are buying a home, purchasing a car or establishing a line of credit, True Capital is here for your financing needs. In addition, protecting your credit is critical to acquiring appropriate financing. We have developed a program to monitor and maintain your credit rating in order to maximize your borrowing power.

Real Estate Services

Managing real estate is an important part of your overall wealth management. We can assist you with a wide range of services related to your real estate transactions. Our team provides consulting services associated with contract negotiation, financing, due diligence and advisory oversight of the execution of purchases and sales of property.

Tax Advisor Referrals

Tax planning is essential to the development and execution of your overall financial plan. To that end, we partner with experienced tax specialists who work to ensure your tax liabilities are minimized and deductions are maximized.

Investments

 To create a successful investment plan you must establish objectives, create an appropriate strategy, implement solutions and constantly monitor progress. At True Capital, we have developed asset allocation models comprised of traditional and alternative investments that seek to minimize volatility and maximize returns.
Equities

True Capital offers a variety of equity investment strategies ranging from a Global Multi-Cap

Equities

True Capital offers a variety of equity investment strategies ranging from a Global Multi-Cap Core model to a diversified exchange traded funds strategy. These are actively managed models which incorporate various sectors of the market including commodities and currencies. All of our models are designed to capture performance in various market conditions.

Fixed Income

We strongly believe that income producing assets are an important part of your asset

Fixed Income

We strongly believe that income producing assets are an important part of your asset allocation. These products include corporate, government and tax free municipals with a focus on revenue bonds. Each portfolio is tailored to meet your specific needs and takes into consideration your residence, current and future income as well as regional and national earnings. In addition, we have created alternative investment vehicles that focus on short to mid-term yields with the potential for higher than market returns.

Managed Real Estate

True Capital offers you the ability to invest in proprietary managed real estate

Managed Real Estate

True Capital offers you the ability to invest in proprietary managed real estate opportunities that are rarely available to individual investors. The focus of these investments is on cash flow, higher internal rates of returns and future appreciation from property sales, which are generated through multi-family properties and student housing.

Private Equity

True Capital has direct access to equity opportunities for early

Private Equity

True Capital has direct access to equity opportunities for early stage, mature and non-publicly traded companies through our unique and diverse network. Through extensive due diligence, we provide opportunity investment vehicles that have the ability to generate above average returns.

Hedge Funds

True Capital has relationships with premiere hedge fund managers who specialize in

Hedge Funds

True Capital has relationships with premiere hedge fund managers who specialize in leverage, long/short and derivative based portfolios. We maximize the return on investment by investing in these funds during appropriate market conditions. We strive to find managers with proven track records, timely reporting and most importantly transparency.

Clientele

Our clients span the globe primarily within the sports and entertainment industries. In addition, we believe our services are well suited for high net worth individuals and their families. Through their remarkable stories and ever-changing lifestyles we build custom financial plans that meet their immediate needs and sustain their income for years to come. We understand the complex challenges they face at various phases of their career and the comprehensive solutions that are required. With a focus on education and commitment to financial transparency, our systematic approach prepares our clients for a prosperous life.

 

 

 

 

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  • Professional Athletes

    Our clients include more than 175 professional athletes who participate in the NFL, NBA, MLB, WNBA, international leagues and other elite sports. They have the ability to earn substantial income over a short period of time and therefore it is critical they plan accordingly. Together, we collaborate to identify the tools they will need to accomplish their goals and stay on track. Utilizing the latest technology, they can access their financial portfolio wherever their travels take them.

    Model 1

  • Entertainers

    Through our experience and extensive network in the industry, we help entertainers navigate the peaks and valleys inherent in their business. They more than others experience an unpredictable work environment that necessitates a balance of income and frequent liquidity. Together, we define and monitor a financial plan throughout their producing years that accommodate their lifestyle for generations to come.

    Model 2

  • High Net Worth

    We have created a specialized financial management platform for our high net worth clients. We offer direct access to proprietary and non-proprietary investments. These unique investments provide the opportunity to enhance overall portfolio returns for investors.

    Model 3

Team

"Individual commitment to a group effort - that is what makes a team work, a company work, a society work, a civilization work."
--Vince Lombardi

Executive Management
Doug Raetz
CEO
Doug Raetz
CEO

Doug is Chief Executive Officer of True Capital and a 15 year veteran of the financial services industry. He is experienced in creating specialized investment strategies and identifying opportunities that meet the changing demands of the industry. Under his leadership, True Capital has experienced phenomenal growth and expanded advisory services to all major sports with a presence around the globe. As the company has grown, Doug has been steadfast in his commitment to delivering the highest level of service to his clients. Prior to co-founding True Capital, Doug was a Vice President within the Private Wealth Division at Citigroup Global Markets and an Investment Associate with Prudential Securities. In addition to his role at True Capital, Doug mentors entrepreneurial companies on corporate strategy, financial management, capital fundraising and mergers and acquisitions.

Doug grew up in New York and holds a Bachelor of Science in Finance and Strategic Analysis from Boston College.
Heather Goodman
COO & President
Heather Goodman
COO & President

Heather is Chief Operating Officer and President of True Capital and brings over 15 years of financial service experience to her role. Heather excels at analyzing business challenges and building infrastructures which has allowed True Capital to create a scalable platform. Her ability to identify revenue streams and negotiate strategic partnerships has awarded True Capital a national footprint and global reach. Prior to co-founding True Capital, she held positions as a Financial Advisor at Citigroup Global Markets Inc., a Senior Manager of Business Development at NBC Internet and as a CPA at Deloitte & Touche, LLP in San Francisco. Heather is committed to the success of True Capital partners and to that end actively serves in an advisory capacity to several entities. In addition, she dedicates her time to the community through her work with non-profit organizations.

Heather was born and raised in the Bay Area and earned her a Bachelor of Science Degree in Business Administration with an emphasis in Accounting from California Polytechnic State University, San Luis Obispo.

Advisors
Kenny Sorosky
Director
Kenny Sorosky
Director

Kenny is a Director at True Capital Management with over 23 years of experience in financial and investment services. Prior to joining True Capital, Kenny served as a Senior Vice President with UBS Financial Services managing a thriving practice focused on professional athletes and high net worth individuals. He began his career with Lehman Brothers in the early 1990s and continued to build his practice with positions at Donaldson, Lufkin & Jenrette, Merrill Lynch and Bear Sterns. Having worked with some of the most prominent names in professional baseball, including over a dozen first round selections in the MLB draft, Kenny takes pride in the construction of customized client investment portfolios and building long lasting relationships.

Kenny grew up in Encino, CA and is a graduate of the University of Southern California, with a Bachelor of Sciences degree in Finance.
Joe McLean
Sr. Vice President
Joe McLean
Sr. Vice President

Joe is a Senior Vice President of True Capital Management. As an advisor, Joe manages his clients’ business, financial and investment portfolios. Prior to joining True Capital, he was a Financial Advisor at Sanford C. Bernstein and served as a national spokesperson. During his tenure Joe spoke to over 20,000 financial advisors and their clients on topics including behavioral finance, advanced financial planning and wealth forecasting. He began his career at Franklin Templeton Investments in 1999 and went on to work as a Vice President at Lord Abbett Investments. Throughout Joe’s career he has become one of the most trusted advisors in sports and entertainment, having consulted over 200 athletes and coaches in the NFL, NBA, MLB, PGA Tour and Nascar.

Before joining the investment industry, Joe played professional basketball for four years throughout Europe. He served as captain of the 1996 University of Arizona basketball team and played in the 1994 Final Four. Joe is a member of the Board of Directors for the University of Arizona Foundation. He also served as the spokesperson for the United Way and Arizona Cancer Center. Joe earned both his Bachelor of Arts and MBA from the University of Arizona.
Jake Bond
Vice President
Jake Bond
Vice President

Jake is a Vice President of True Capital. Prior to joining TCM, Jake held positions at Citigroup Global Markets and Mass-Mutual Financial. Jake has substantial experience in providing tax and financial planning strategies, business consulting and investment advisory services for professional athletes, entertainers and high net worth individuals. In addition, Jake serves as lead advisor to True Capital Insurance Services, evaluating risk management policy for all of True Capital’s clientele.Jake actively participates on the boards of several professional and philanthropic organizations. He is a founding member of Our Three Mom’s (OTM) non-profit organization that serves to support the academic aspirations of college prep students who come from single parent households with limited financial means. Jake currently serves as Treasurer and Chief Investment Officer of OTM’s endowment fund. He is also a Board Member of the Dante Benedetti Foundation, which aims to help underprivileged youth through the game of baseball.

Jake is a Certified Financial PlannerTM and is a member of the Financial Planning Association. He graduated Magna Cum Laude from the University of San Francisco, where he played baseball and received a Bachelor of Arts degree in International and Developmental Economics, as well as his graduate certificate in Economics.
Lori Forthmann
Vice President
Lori Forthmann
Vice President

Lori is a Vice President of True Capital with over 14 years of investment advisory experience.  She works predominantly with NFL players and other high net worth individuals helping them create successful investment plans that will protect and preserve current assets and build sustainable wealth.

Lori has been a member of the NFLPA Financial Advisory Program since 2006 and participates in financial presentations and seminars with several of the NFL teams. She retains a board of director’s position on Coach Pete Carroll’s, A Better LA Foundation, providing intervention programs that strive to reduce gang violence and make the prospect of a better life a reality for inner city youths.  Lori is also a board member and active fundraiser for the Fam 1st Family Foundation founded by Marshawn Lynch and Josh Johnson. in support of a center for Bay Area youths where they can come for mentoring, tutoring, vocational training and physical activity focused on teaching life skills.

Before joining True Capital, Lori was a senior portfolio manager at Westmount Asset Management, partner in Forthmann Capital’s athlete division and wealth manager at Merrill Lynch/Bank of America.  Lori retains a real estate, insurance and annuity license.

A native of San Francisco, Lori earned a BA in political science at the University of California Berkeley.  She also attended Gonzaga University in Florence, Italy.

Operations
Lisa Barringer
Director of Business Management
Lisa Barringer
Director of Business Management

Lisa is Director of Business Management at True Capital, bringing over 15 years of experience of providing tax and legal advice to clients ranging from multi-national corporations to professional athletes. Prior to joining True Capital, Lisa was Vice President in the Sports and Entertainment Specialty Group at SunTrust Bank and Tax Director at CSI Capital Management where she provided tax and financial management services to professional athletes and Olympians.  Prior to these positions, Lisa was a tax manager at PricewaterhouseCoopers.

Lisa earned her Juris Doctorate from the University of California, Hastings College of the Law.  She has been admitted to the State Bars of California and Washington, as well as the United States Tax Court.  She is pursuing her Certified Financial Planner certification and is a member of the Financial Planning Association of San Francisco.  She is a graduate of UC Santa Barbara, where she was on the track and field team.  Lisa lives in Mill Valley, is an ultra-runner and serves on the Board of Directors of The Little School.
Karin Blair
Director of Investments
Karin Blair
Director of Investments

Karin is the Director of Investments for True Capital. Karin has over 25 years of financial industry experience and has established a well rounded network within the investment community. Subsequent to joining True Capital, Karin was a partner and the Chief Operating Officer of Stafford Capital Management, a San Francisco based investment advisor focused on high net worth individuals managing close to $400 million in assets during her tenure. While at Stafford, Karin was a member of the firm’s Investment Committee participating in portfolio management decisions for individual clients and the firm’s long/short hedge fund, Pacific Asset Partners. In addition to her COO role, Karin was a general partner and the Head of Trading for Pacific Asset Partners overseeing the “short” and derivative assets of the hedge fund. Karin strongly believes that a disciplined approach combined with a collaborative research effort by the investment team is the key to portfolio management.

Karin has a passion for non-profit organizations focused on children and education, having recently served as a Grant Reader for the San Francisco Education Fund. Born and raised in the San Francisco Bay Area, Karin attended California State University, Chico with a focus on Business Administration.
Richard Nichols
General Counsel
Richard Nichols
General Counsel

Rich serves as General Counsel for True Capital with over 25 years of experience as a lawyer and entrepreneur. Rich’s expertise lies within identifying, operating, financing and consummating transactions as well as providing advice and business counsel to entrepreneurs in the technology, sports and entertainment, media, finance, broadcasting, and telecommunications industries. Rich has been an operating principal in several major startups and sports management companies and was the owner/operator of the City of San Francisco Marathon. He
also served as a founding executive, Vice President of Corporate Affairs and General Counsel of the American Basketball League (ABL), and has been the personal sports attorney for several professional athletes. Rich also served as a Senior Counsel with Wilson Sonsini Goodrich & Rosati, P.C in the Silicon Valley and Hughes & Luce, L.L.P., in Dallas, Texas. At both firms, Rich’s practice focused on venture capital and technology transactions.

Rich graduated from Dartmouth College and earned a Masters of Arts degree from Stanford University and a Juris Doctorate from the University of California, Hastings College of Law. Rich is a member of the State Bars of California and Texas and was an Adjunct Professor of Sports Law at University of California, Hastings College of Law.
Kristina Zell
Communications and Operations Manager
Kristina Zell
Communications and Operations Manager

With more than 10 years of marketing and events experience, Kristina brings a unique blend of ideas, expertise and creativity to any project. Prior to joining True Capital, she worked for Carol H. Williams Advertising as an Events Manager responsible for developing and managing events for Gilead Sciences across five US markets (New York, Chicago, Washington, DC, Atlanta and San Francisco). Prior to her tenure in advertising, she consulted with Visa Inc. and implemented both regional and national direct marketing campaigns for consumer debit card portfolios. She began her career with the San Francisco 49ers where she managed all marketing communications, creative, research and consumer loyalty programs for over eight years.

Kristina grew up in Turlock, California and earned her Bachelor of Science degree in Business Administration with an emphasis in Marketing from Pacific Union College, Napa.

Client Management
Brittanie Budinger
Senior Client Relations Manager
Brittanie Budinger
Senior Client Relations Manager

Brittanie is a Senior Client Relations Manager for True Capital. She has been with True Capital since its inception and developed the organization’s client management division. She oversees all correspondence with True Capital clients and works seamlessly with each one to ensure the execution of their financial objectives. Her dedicated and personal approach to managing client affairs has resulted in long lasting
relationships. After college Brittanie spent several years in Europe competing as a professional athlete and utilizes her bilingual language skills to build relationships with future True Capital clients. Combining her experience in marketing and financial services with her background as a competitive professional volleyball player Brittanie brings a strong sense of purpose, responsibility and dedication to our team of professionals. Her ability to connect with clients on a personal and professional level is invaluable.

Brittanie grew up in San Diego, California and graduated from the University of San Francisco with a Bachelor of Arts degree in Business Administration with an emphasis in Marketing.
Jason Dufloth
Client Relations Manager
Jason Dufloth
Client Relations Manager

Jason is a Client Relations Manager for True Capital. He began his career with True Capital while attending the University of San Francisco where he played college baseball. Jason seamlessly transitioned the many attributes that made him a successful athlete to our team of professionals. He exhibits a dedication to excellence and a true commitment to building and fostering client relationships. He takes an active role in building marketing analytics and strategic financial models that educate, encourage dialogue and maintain True Capital’s commitment to transparency.

Jason grew up in Norwalk, California and graduated from the University of San Francisco with a Bachelors of Arts degree in Sociology.
Temple Sewell
Client Relations Manager
Temple Sewell
Client Relations Manager

Temple Sewell is a Client Relations Manager for True Capital Management. Prior to joining True Capital, Temple was a Financial Advisor with UBS Wealth Management. Temple excels at building long lasting relationships with clients and providing the highest level of client service. He began his career with STAR Incorporated, a non-profit educational organization recognized by the White House and US Department of Education as a model program. While with STAR Incorporated, Temple served as the Educational Director for the Overland Campus and oversaw the creation and management of the game-day events with the Los Angeles Clippers and Dodgers.

Registered with FINRA holding the Series 7 and 66 licenses, and a California Life & Health Agent, Temple received his Bachelor of Arts degree in Speech Communication from Long Beach State University in Long Beach, California.
George Lujan
Client Relations Associate
George Lujan
Client Relations Associate

George is a Client Relations Associate for True Capital. He began his career with True Capital while attend­ing the University of San Francisco and interning with St. Mary’s athletic department. George played col­lege baseball at USF and has utilized his experience as an athlete to connect and build strong relationships with True Capitals clients. In addition to managing day to day operations for clients, George assists the client management team in building marketing analytics and financial models. His dedication and strong work ethic make him a valuable member of the client management team and a true asset to our clients.

George grew up in Azusa, California and graduated from the University of San Francisco with a Bachelors of Arts degree in Business Administration.
Joseph Lum
Client Relations Associate
Joseph Lum
Client Relations Associate

Joseph Lum is a Client Relations Associate with True Capital. Prior to joining True Capital, he worked at Nigro Karlin Segal & Feldstein, LLP and oversaw the day-to-day financial management of high net worth athletes, entertainers, and musicians. Joseph began his career as an intern for Octagon and Creative Artists Agency while he attended Loyola Marymount University. Joseph grew up in Fairfield, California and graduated from Loyola Marymount University with a Bachelor of Science degree in Natural Science.