TRUE Cresset | Sports + Entertainment* was founded with the goal of creating an independent, boutique, multi-family office and private investment firm specifically designed to support professional athletes, entertainers, and entrepreneurs throughout their wealth journey. TRUE Cresset empowers clients to build generational wealth through all phases of life.
Since inception, TRUE Cresset has successfully grown its asset base, expanded advisory services, built a robust and dynamic investment platform, and remained steadfast in creating financial literacy and security for its clients.
TRUE Cresset is headquartered in Chicago, IL with a total of 19 offices nationwide.
*Cresset Asset Management LLC conducting business as TRUE Cresset | Sports + Entertainment (“TRUE Cresset” or “TRUE Cresset | Sports + Entertainment”)
Our client base spans the globe and is primarily comprised of professionals in the sports, notably basketball, football, and baseball, and entertainment industries. Our services are structured to support the complex needs of high-net-worth and ultra-high-net-worth individuals and families. We enhance our clients’ remarkable achievements and ever-changing lifestyles by developing personalized and sophisticated investment portfolios that address their immediate needs and preserve wealth for generations.
We understand the complex challenges our clients encounter at various phases of their career and develop customized solutions to enhance their financial well-being. With a focus on education and commitment to transparency, our customized approach prepares our clients for the responsibilities of wealth.
"Individual commitment to a group effort – that is what makes a team work, a company work, a society work, a civilization work."
–Vince Lombardi
Chicago | Los Angeles | San Francisco | Nashville
Cresset refers to Cresset Capital Management, LLC and all of its subsidiaries and affiliates. Cresset Asset Management, LLC, also conducting advisory business under the name of TRUE Cresset Sports and Entertainment, provides investment advisory, family office, and other services to individuals, families, and institutional clients. Cresset Partners, LLC, provides investment advisory services strictly to investment vehicles investing in private equity, real estate and other investment opportunities. Cresset Asset Management, LLC, and Cresset Partners, LLC, are SEC registered investment advisors.
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