To create a successful investment plan, you must identify near- and long-term goals, create a customized strategy, implement solutions, and constantly monitor progress. We work with you to build a financial plan that captures your goals and the levels of risk you are prepared to take.
At TRUE Cresset | Sports + Entertainment, we have developed asset allocation models comprised of traditional and alternative investments that seek to minimize volatility and maximize returns.
As an independent RIA, we are able to present opportunities and provide objective advice that is broader than traditional banking and investment firms. Through this open architecture, we have the ability to cultivate and partner with industry leaders. As an extension of this platform, our clients are able to share investment opportunities with us to analyze and provide feedback.
Our relationships are built on honest and clear communication. We establish a close working relationship with our clients through frequent meetings and access to our comprehensive team. Our relationships are based on accountability, which means we meet regularly with our clients to review progress and measure results compared to their goals.
We strive to provide our clients with financial literacy in every aspect of their lives so they are better equipped to manage their financial future. They in turn share their diverse perspective to help guide our efforts and further tailor our offerings. By mentoring our clients throughout their careers, we empower them to make sound financial decisions throughout their lives.
At our core, we are wealth managers. Our goal is to generate cash flow and maximize overall return through tax advantageous instruments while combining growth opportunities to achieve overall total return. Although traditional investments are an integral piece of a portfolio, we strongly believe alternative investments provide an opportunity for overall greater return and diversification. We update and review our investment policy statement with each client to outline a road map for their investment plan.
Reporting is essential to what we do – it’s consistent, current, accurate and above all, transparent, so that we build trust with our clients and they maintain a sense of security. We continuously update and adapt our technology to ensure delivery of our reports and access to accounts are timely. We believe access and client awareness of account activity sparks communication and ownership that leads to greater financial success.
We believe asset protection goes well beyond our fiduciary duty. As an independent RIA, we partner with large financial institutions and global managers to safeguard our clients’ accounts. These tenured relationships provide us with significant experience, dedicated teams, and deep resources. Our clients receive the highest level of attention and know that in addition to our efforts, our partners have their best interest in mind as well.
Chicago | Los Angeles | San Francisco | Nashville
Cresset refers to Cresset Capital Management and all of its subsidiaries and affiliates. Cresset Asset Management, LLC, also conducting advisory business under the name of TRUE Cresset Sports and Entertainment, provides investment advisory, family office, and other services to individuals, families, and institutional clients. Cresset Partners, LLC, provides investment advisory services strictly to investment vehicles investing in private equity, real estate and other investment opportunities. Cresset Asset Management, LLC, and Cresset Partners, LLC, are SEC registered investment advisors.
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